Diageo Gb

Diageo unveils spirits plan to 2020

17-Oct-2014 By Jessica Mason

Diageo has revealed “ambitious plans for this year and the following years” across its spirits portfolio - including a packaging update and shot machine for Smirnoff, an investment and new launch for Baileys, an increase in field sales teams as well as...

BrewDog considers brewing beer to 'commemorate' spat with Diageo over BII award

18-May-2012

Scottish brewer and pub operator BrewDog has proposed brewing a beer to “commemorate” its spat with major global drinks firm Diageo, asking its Twitter followers to suggest a name.

Diageo National Pubwatch Awards encourage responsibility

07-Feb-2012

National Pubwatch has teamed up with drinks giant Diageo to launch an awards scheme to recognise responsible drinking venues.

Diageo offers free water to Londoners for Xmas

19-Dec-2011 By Adam Pescod

Diageo GB is handing out tens of thousands of free bottles of water at central London Tube stations throughout the festive period as part of its ongoing commitment to promoting responsible drinking.

Diageo GB and Coca-Cola Enterprises launch joint campaign

09-Mar-2010

Coca-Cola Enterprises (CCE) and Diageo GB have unveiled a joint initiative aimed at helping licensees grow sales of spirits with mixers. Under the...

New Diageo boss: when less is more

29-Jan-2010 By Robyn Lewis

Simon Litherland, the newly-appointed managing director of Diageo GB, talks to Robyn Lewis about developing his flagship UK drinks company.

Responsible message gets across

18-Oct-2007

Diageo GB says that its responsible drinking message has been effective, with two in three people likely to consider drinking sensibly having seen...

The Spirits of Christmas

20-Sep-2007

BaileysBaileys is to Christmas what Pimm's is to summer: the undisputed king of the season. In summer Pimm's can so often be the drink of choice for...

Diageo to raise profile of second string spirits

12-Nov-2003

Diageo GB has streamlined its spirits portfolio in response to an increased demand among pub-goers for premium brands.A bespoke sales and marketing...

Industry slams drinks promotions

15-May-2003

The industry is taking a unique stance by cracking down on companies that run "irresponsible" drinks promotions.Trade leaders, pub companies and...